Food Trends

Trend - Dietary health brands are increasingly focusing on gut microbiome health. As research in this field continues to showcase the importance of balanced microbiomes, these brands are releasing personalized meal plans for consumers looking to prioritize gut health.

Insight - Health-conscious consumers are becoming increasingly aware of the importance of a balanced gut microbiome. These consumers now note that, not only are diet and exercise crucial to healthy living, but also that even minor imbalances in the gut can cause problems throughout the body, such as weight gain, headaches, and more. These consumers desire dietary solutions that lead to solve gut imbalances, with a preference for those that integrate seamlessly into their lifestyle.