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Health Trends

Providing insight into the most up-to-date trends on health and wellness, healthcare innovation and nutritional foods, Trend Hunter’s health category will keep you at the forefront of how consumers are attempting to maintain physical health and well-being.
TOP 20 WEEKMONTH2 MONTHS
#1: Chicken-Flavored Toothpastes
Hismile's Kentucky Fried Chicken Toothpaste is Real & Ready to Buy FULL ARTICLE
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Inclusive Cannabis Product Lineups
Inclusive Cannabis Product Lineups
Habitat by Klutch is Arriving in Ohio Starting This Month
Klutch Cannabis has announced the new Habitat by Klutch cannabis lifestyle brand developed with a wide range of consumers in mind to support changing perceptions in the market. The brand is... MORE
Concentrated Magsium Supplements
Concentrated Magsium Supplements
Viridian Nutrition Ionic Liquid Magnesium is Sourced from Utah
The Viridian Nutrition Ionic Liquid Magnesium dietary supplement has been announced by the ethical vitamin company as a new product that's crafted with a concentrated dosage in mind. The product is... MORE
Nutrient-Packed Protein Bars
Nutrient-Packed Protein Bars
The 'Pure Protein AMMMAZE Bars' Feature Two Indulgent Flavors
Pure Protein, a well-known brand in the 1440 Foods sports and active nutrition portfolio, is introducing 'Pure Protein AMMMAZE Bars,' which effectively combine flavor and nutritional benefits in a... MORE
Specialized Peptide Research Centers
Specialized Peptide Research Centers
Sai Life Sciences Expands into Peptide-Based Therapeutics
Sai Life Sciences has established a specialized Peptide Research Center at its Hyderabad campus. The facility is equipped with automated synthesis platforms, robotics, and high-throughput systems... MORE
Social-First Nutrition Tracking Apps
Social-First Nutrition Tracking Apps
gymii.ai Merges Artificial Intelligence with Social Features
gymii.ai has introduced a novel approach to nutrition tracking apps by merging artificial intelligence with social engagement features. The new platform aims to solve two persistent issues in... MORE
Molecular Diagnostic Tools
Molecular Diagnostic Tools
SEKISUI Diagnostic Debuts the Metrix® COVID/Flu Test
SEKISUI Diagnostics has introduced the Metrix® COVID/Flu Test, a molecular diagnostic tool designed to detect and differentiate SARS-CoV-2, Influenza A, and Influenza B from nasal swab samples.... MORE
Fitness Habit Builders
Fitness Habit Builders
RunSpark Helps You Build Discipline and Reach Your Fitness Goals
RunSpark is a fitness platform designed to help users maintain a disciplined exercise routine and achieve their personal fitness goals. It takes into account individual schedules, ensuring... MORE
Ultra-Light Face Oils
Ultra-Light Face Oils
The Light Fantastic Helps Calm Stressed-Out Skin
'The Light Fantastic' offers an innovative ceramide face oil designed for anyone whose skin is overwhelmed by stress, pollution, or intensive skincare routines. Lightweight yet powerful, the... MORE
Day-to-Night Cannabis Supplements
Day-to-Night Cannabis Supplements
The Medterra Delight & Good Night Bundle is Balanced
The Medterra Delight & Good Night Bundle is a day-to-night cannabis pack created with the brand's signature products in the mix to work well as a starter pack for consumers seeking out a balanced... MORE
Cannabis-Infused Edible Glitters
Cannabis-Infused Edible Glitters
23rd State SHAKE Comes in Three Three Colors
The 23rd State SHAKE edible glitter range is a lineup of cannabis products for consumers to pick up that will add in a touch of sparkle to any recipe alongside a touch of hemp benefits. The product... MORE
Rental Wellness
Brands create portable wellness solutions for rental-friendly living
Trend - Brands are introducing portable, installation-friendly wellness upgrades that bring premium health features to any living space. These innovations include removable water filtration systems, mobile air purifiers, and other wellness-focused home improvements that don't require permanent installation.

Insight - Today's health-conscious consumers increasingly view their living spaces as extensions of their wellness routines, yet many face barriers to permanent home modifications due to renting or cost constraints. This tension has created demand for premium wellness solutions that can move with the consumer, rather than being built into the home. While previous generations might have viewed wellness upgrades as permanent luxury renovations, contemporary consumers expect portable solutions that deliver similar benefits without requiring property ownership or significant structural changes.
Workshop Question - How can your brand make premium wellness features more accessible to renters and mobile consumers?
6.7
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Multifunctional Sleek Air Purifiers
Multifunctional Sleek Air Purifiers
Blueair Presents the ComfortPure™ Air Purifier
Blueair introduces a look at its latest product in the form of the ComfortPure™ device which is a powerful multifunctional air purifier with a 3-in-1 build. It is able to heat and cool at the same... MORE
Cleanliness-Promoting Shower Heads
Cleanliness-Promoting Shower Heads
The Afina A-01 Filtered Shower Head is Performance-Driven
The Afina A-01 Filtered Shower Head offers a solution to common water quality issues by employing powerful filtration technology to remove impurities, chlorine, harmful chemicals, and heavy metals... MORE
Beautifying Filtered Showerheads
Beautifying Filtered Showerheads
Canopy Launched Its Filtered Showerhead at Sephora
Water filtration has become a priority for beauty consumers who are unexpectedly passionate about investing in filtered showerheads to enhance the health and appearance of their hair and skin, as... MORE
Design-Forward Air Purifiers
Design-Forward Air Purifiers
The Windmill Air Purifier Nods to Japanese Scandinavian Minimalism
The Windmill Air Purifier is the latest to join the home tech brand and it is a design-forward device that not only enhances indoor air quality but also blends into any space without challenges. The... MORE
Innovate
Through Chaos
#1 Bestseller in Strategic Management
Gold Medal - Axiom Book Awards
The ai-enabled, post-pandemic future is YOUR window of opportunity. Don't miss out! Create the Future is an inspiring guidebook for disruptive thinking, innovation, and finding opportunity in chaos. Take the next step in your future and join 40,000+ readers already unlocking their potential.

By Jeremy Gutsche, CEO of Trend Hunter
New York Times Bestselling Author
Best Future Innovation Book
Relaxing Cannabis Lemonade Refreshments
Relaxing Cannabis Lemonade Refreshments
Wynk THC Lemonade Seltzers Have 10mg Per Serving
The Wynk THC Lemonade Seltzers are a series of refreshingly flavorful products for consumers to enjoy as part of their healthy lifestyle as a way to relax and unwind in a decidedly delicious way.... MORE
Lightweight Fluid Sunscreens
Lightweight Fluid Sunscreens
BYOMA's Ultralight Face Fluid SPF Protects, Hydrates and Soothes
Heavy, greasy-feeling formulas deter people from applying their sun care products on a routine basis and BYOMA's Ultralight Face Fluid SPF is a new launch that pairs high-level protection with a... MORE
Recovery-Optimizing Medical Devices
Recovery-Optimizing Medical Devices
The ATMOS C 051 Will Serve Lung Resection Surgery Patients
ATMOS Inc. has received FDA clearance for its innovative ATMOS C 051 Cardiothoracic Digital Drain and Observation System, a medical device designed to optimize recovery for patients undergoing lung... MORE
Expanded Digital Healthcare Platforms
Expanded Digital Healthcare Platforms
Noom and Gifthealth Improve Digital Access to Zepbound®
Noom has enhanced its digital healthcare platform through a strategic partnership with LillyDirect® pharmacy provider Gifthealth. The collaboration will create a more efficient pathway for... MORE
Women-Focused Protein Supplements
Women-Focused Protein Supplements
Tranont Expands Its Protein Range with Clear
Tranont has introduced a special women-focused protein supplement called 'Clear.' The innovative product delivers a lighter alternative to traditional thick, milky shakes. Tranont's 'Clear' is... MORE
Festival-Ready Electrolyte Beverage Activations
Festival-Ready Electrolyte Beverage Activations
The Electrolit Campground 5K Debuts at Coachella
Electrolit, a leading electrolyte-replenishment beverage brand, is introducing a novel wellness initiative at the 2025 Coachella Valley Music and Arts Festival with its inaugural Electrolit... MORE
Mushroom-Powered Dietary Supplements
Mushroom-Powered Dietary Supplements
Laird Superfood Organic Performance Mushrooms are Potent
The Laird Superfood Organic Performance Mushrooms are a performance-focused dietary supplement crafted with versatility in mind to help make it easier for consumers to add mushrooms into their... MORE
Matcha-Infused Cannabis Gummies
Matcha-Infused Cannabis Gummies
Sundae Flowers Matcha Mochis are Hand-Poured
The Sundae Flowers Matcha Mochis are the latest cannabis gummy product from the brand crafted with taste, nutrition and function in mind to work well for consumers of all kinds. The product... MORE
Branded Mint Chocolate Toothpastes
Branded Mint Chocolate Toothpastes
Terry's Chocolate Mint Toothpaste is Here for April Fool's Day
Terry's Chocolate Mint Toothpaste has been announced by the brand just in time for April Fool's Day as a cheeky oral care product that's intended to satisfy consumer cravings for a sweet treat in a... MORE
Athlete-Approved Water Brands
Athlete-Approved Water Brands
Aim High Canned Water Blends Hydration with Motivation
'Aim High' is more than a canned water brand; it’s a movement built to inspire. Founded by former NFL cornerback Cortland Finnegan, Aim High makes its Georgia debut with a clear message: stay... MORE
Protein-Rich Teas
Protein-Rich Teas
The Gym Kitchen High Protein Tea Has 50-Grams of Protein Per Cup
The Gym Kitchen High Protein Tea is the brand's latest creation targeted towards the nutritional demands of consumers in mind to help them elevate their protein intake in a decidedly simple way.... MORE
Sleep-Supporting Drink Mixes
Sleep-Supporting Drink Mixes
IQMIX's Magnesium Electrolyte Powder Enhances Your Nighttime Routine
IQMIX's 'Magnesium Electrolyte Powder' is changing the game for sleep-friendly hydration. Unlike sugary mixes that spike and crash, IQMIX delivers clean, effective support without the carbs, making... MORE
Nutrient-Rich Fortified Porridges
Nutrient-Rich Fortified Porridges
Build & Restore Porridge Comes in Four Flavor Options
Build & Restore Porridge has been created as a new product from Biovit in partnership with Purition that's crafted with the everyday nutritional needs of consumers in mind. The product is... MORE
Tropically Flavored Toothpastes
Tropically Flavored Toothpastes
Hismile's Pine Lime Toothpaste Makes Daily Brushing a Fun Getaway
Designed for a new generation that craves novelty, Hismile’s new Pine Lime Toothpaste makes oral care feel less like a chore and more like a flavor adventure. This exclusive flavored toothpaste... MORE
Weight Loss-Supplementing Functional Gummies
Weight Loss-Supplementing Functional Gummies
Labor Smart Zeroes in on GLP-1 Medication Support
Labor Smart is venturing into the rapidly expanding GLP-1 medication support market with its new Elevate Health and Wellness Nutritionals subsidiary. This has resulted in the introduction of a new... MORE