Lifestyle Consumer Insights

Trend - New hotels are opening with a primary focus on immersing guests in local culture through curated experiences and events. These properties prioritize connecting travelers with the local community through events such as guided tours, workshops, and culinary experiences featuring regional recipes.

Insight - Travelers are increasingly seeking unique, meaningful experiences that provide deeper connections to the destinations they visit. The rise of experiential travel, coupled with a shift away from standardized, one-size-fits-all accommodations, has created demand for hotels that act as cultural hubs. By offering immersive cultural experiences, these hotels address travelers’ desires for authenticity, enrichment, and memorable stays, ultimately enhancing customer loyalty and satisfaction.

Trend - CPG brands are launching pancake mixes that are high in protein and low in carbs, offering a healthy alternative to traditional mixes, which are often high in carbohydrates. These products cater to health-conscious individuals looking for convenient ways to start their day with balanced nutrition.

Insight - Consumers are increasingly focused on achieving dietary goals, such as higher protein intake and reduced carbohydrate consumption. The rise of fitness-focused lifestyles, has led to a rejection of many typical comfort foods due to high carb content. By offering high-protein, low-carb pancake mixes, CPG brands appeal to a broad audience—from fitness enthusiasts to families looking for better breakfast options—enhancing their market relevance and consumer loyalty.

Trend - CPG brands are introducing frozen pizzas that are high in protein and low in carbs, offering both vegetarian and meat-based varieties. These products aim to cater to health-conscious consumers seeking convenient and satisfying meals that align with their dietary preferences.

Insight - Modern consumers are prioritizing foods that support fitness and dietary goals, such as high-protein and low-carb options. The rise in popularity of protein-packed diets, alongside the growing demand for convenient, ready-to-eat meals, has driven brands to create new CPG offerings. By launching high-protein, low-carb pizzas, brands meet consumer desires for healthier indulgences without sacrificing flavor or convenience, helping them stand out in a competitive market.

Trend - Grooming tools are being adapted for on the go use, which has resulted in the devices taking a smaller form-factor. Smaller than traditional shavers, these devices can be battery-operated, USB-rechargeable, or even manual, making them perfect for consumers who require a quick refresh during the day.

Insight - Frequent travelers and busy consumers are often in search of personal care solutions that are compact and easy to use, making on-the-go touch-ups effortless. In response, brands are creating smaller, travel-friendly products designed for quick maintenance rather than full grooming, aligning with varying lifestyles and use-cases. These companies understand that their consumers want convenience without compromise and are willing to invest in products that seamlessly fit their lifestyles.

Trend - Pizza chains across Asia are introducing unconventional, buzz-worthy flavor combinations to generate strong reactions from consumers. With toppings like squid ink, mango, eggs, and more, these menu items satisfy the demand for curiosity-based purchases while encouraging social media sharing.

Insight - Consumers within hyper-competitive and over-saturated markets like Japan, South Korea, and China, are often looking for brands that dituinguish themselves through buzz-worthy product innovations. In response, QSR companies are gravitating toward shock-value ingredients to tweak their menus to local palates and attract consumers driven by curiosity purchases. Brands that cater to this demand can not only test out potential new menu items, but can align with consumers that value engaging brands.

Trend - Dating app companies are developing AI-powered dating coaches to guide users in navigating the complexities of modern relationships. These services use machine learning to offer tailored advice, conversation tips, and profile optimization, catering to the need for personalized dating advice.

Insight - In the busy modern world, consumers are seeking tools that simplify dating and improve their chances of forming meaningful connections. The pressures of navigating digital dating, overcoming communication barriers, and standing out in a competitive space have increased the demand for guidance. Busy lifestyles further drive the desire for efficient, personalized support. AI-powered dating coaches provide users with actionable advice, boosting their confidence and successes in the dating world.

Trend - Pet food brands are launching dog-friendly desserts inspired by popular human treats like cake and ice cream. These products aim to offer indulgent yet safe and nutritious options for pets, providing new ways for pet owners to pamper their dogs, catering to the growing trend of humanizing pets..

Insight - As pets are increasingly seen as family members by the younger generations, owners seek to celebrate special moments with treats that reflect indulgence and care. The demand for unique, high-quality pet food products has risen, fueled by the desire for human-like experiences and the growing market for premium pet offerings. By launching dog-friendly desserts, pet food brands address owners' desire to show love and spoil their pets while ensuring safety, nutritional value, and enjoyment.

Trend - Black Forest cake, an iconic German dessert layered with chocolate, cherries, and whipped cream, is resurfacing across modern bakeries, cafes, and dessert items. Once viewed as a nostalgic indulgence, it is now experiencing a resurgence in popularity, fueled by consumer interest in retro trends.

Insight - Before the rise of trendy flavors like cheesecake and red velvet, Black Forest cake served as a top choice for Millennial consumers, gracing birthday parties, celebrations, and festive occasions throughout the 90s. Recognizing the desire to return to these warm, simple times, brands are using the classic flavors of black forest to inspire contemporary desserts. These brands understand that these "comfort foods" offer a delicious way to relive fond memories while satisfying modern tastes.

Trend - Tapping into the viral social media craze, brands are creating indulgent treats that blend crispy Knafeh, pistachio cream, and smooth chocolate. These products appeal to both locals and international food lovers, merging traditional Middle Eastern ingredients with globally loved dessert options.

Insight - Consumers are naturally drawn to viral social media trends, driven by a fear of missing out and a curiosity for new and unconventional flavors. In response, brands are leveraging this buzz to launch their own takes on the dessert, catering to trend-conscious customers eager to stay ahead of the curve. By tapping into social media marketing tactics, these brands attract new audiences who seek products that reflect the latest food trends, ensuring they remain relevant in an ever-evolving market.

Trend - Pet brands are investing in eco-friendly initiatives that collect used or unwanted pet products—such as pet food packaging, toys, or accessories—for recycling, upcycling, or proper disposal. These programs are often run with recycling companies or through brand-led sustainability campaigns.

Insight - Pet products, mainly plastic and synthetic ones, often contribute to waste accumulation, which can be a nuisance for sustainably-minded consumers. In response, brands are introducing convenient recycling programs that reward customers for returning used items, encouraging responsible and ethical disposal. These brands recognize that as sustainable living continues to gain traction, consumers are looking for ways to reduce their environmental footprint through responsible consumption habits.