Publicity Stunts Trends

Taking traditional marketing techniques to a whole other level, brands are turning to unexpected publicity stunts to captivate audiences in a more interactive manner. Offering the latest in participatory marketing, media engagements and promotional tactics, this category has everything you need to know to stay on the cutting edge of modern campaign strategies.

TOP 20 WEEKMONTH2 MONTHS

#1: Sauce-Inspired Sodas

Olipop and Hidden Valley Created a Savory Four-Pack for April Fool's Day FULL ARTICLE

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Dating-Style Bar Discovery Platforms

Heineken® Debuts an Innovative Digital Platform — Bar Dating

Heineken®'s digital 'Bar Dating' platform is currently available in Italy and Brazil. The initiative applies the familiar swipe-based mechanics of dating apps to help young adults discover new... MORE

Left-Handed Athlete-Focused Nutrition Shots

The Pickle Juice Company Debuts Pickle Juice Lefty

The Pickle Juice Company has introduced a tongue-in-cheek product, purportedly designed specifically for left-handed athletes. The innovation is called Pickle Juice Lefty and it is marketed as... MORE

Miniature Household Cleaners

The 5% Collection by Grove Co. Shares an Important Recycling Reminder

Now that it's April—a month associated with honoring the earth—Grove Co. teased The 5% Collection, a limited-edition range of miniatures. These scaled-down products packaged in virgin plastic... MORE

Canadiana QSR Donuts

Quintessential Canadian Food Inspired Tim Hortons' Canadiana Donut Menu

Tim Hortons' Canadiana Donut Menu shares a sampling of some of the most iconic foods from across Canada. While Atlantic Lobster Éclair was inspired by an East Coast classic, the Ketchup Chip... MORE

Pickle-Flavored Pistachio Snacks

Wonderful Pistachios' No Shells Dill Pickle is Fun & Nutritious

Wonderful Pistachios’ No Shells product line has helped the brand triple in growth since its debut in 2019 and No Shells Dill Pickle serves up a bold new flavor that's nutty and nutritious. ... MORE

Sauce-Inspired Moisturizers

Cane's Sauce Inspired Raising Cane's x IPSY Moisturizing Sauce

IPSY, the world's largest beauty subscription, teamed up with fast-growing restaurant brand Raising Cane to launch a co-branded Moisturizing Sauce. Raising Cane's x IPSY Moisturizing Sauce, touted... MORE

Honey Sriracha Perfumes

Lee Kum Kee Honey Sriracha Sauce Inspired Honey Blaze

Inspired by the new flavor of Lee Kum Kee Honey Sriracha sauce, Lee Kum Kee came up with a limited-edition honey sriracha perfume called Honey Blaze. Announced on April Fool's Day, this fake... MORE

In-Hotel Human Dog Beds

Plufls and Staypineapple Announced a Human and Dog Bed Swap on April 1st

Staypineapple, the national boutique hotel brand known for its pet-friendly accommodations, teased a partnership with Plufls—the creator of the world's first dog bed for humans—so that guests... MORE

Matcha-Infused Sausages

Heck Food Pranked Fans on April Fool's Day with Chicken Matcha Chipolatas

Heck Food—known for its gluten-free sausages, burgers, balls, and mince—teased Chicken Matcha Chipolatas for April Fool's Day as a unique way to highlight its protein-packed British sausage... MORE

Sour Bacon-Flavored Candies

Sour Punch Bacon Bites are Sweet, Sour and Savory All at Once

Consumers are after more than just one-note flavor experiences and Sour Punch Bacon Bites launched to delight candy lovers with "the ultimate flavor bomb"—candies that are sweet and syrupy,... MORE

Gaming Projector

Brands introduce projectors tailored for immersive gaming experiences.

Trend - Brands are launching gaming-focused projectors designed with features such as high refresh rates, low input lag, and 4K resolution. These projectors aim to provide a large, immersive display experience optimized for modern gaming needs, offering alternatives to high-performance monitors.

Insight - Gamers are increasingly looking for equipment that enhances immersion, offering superior visuals and responsiveness. The rise of competitive gaming and the desire for large, high-quality displays have driven this demand. Additionally, the pressure to provide innovative solutions in the gaming industry has encouraged brands to develop specialized projectors. These products cater to consumers’ desires for an immersive gaming setup that merges cutting-edge technology with convenience.

Workshop Question - How might we leverage emerging technologies and consumer desires for enhanced immersion to innovate new products that could revolutionize user experiences in our industry?

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