Martinelli's 1868 Berry Blush Hard Cider Has Red and Dark Fruit Notes
Michael Hemsworth — April 4, 2025 — Lifestyle
References: 1868hardcider & preparedfoods
Martinelli's 1868 Berry Blush hard cider is being added to the brand's portfolio as a libation that's perfect for satisfying increasing demand for alcoholic refreshments with a wine-like inspiration. The product is crafted with 100% US-grown apples that are freshly pressed to ensure the utmost attention to a high-quality final product. The recipe utilizes Newtown Pippin and West Coast apples that combine to put red and dark berry notes in the spotlight alongside cranberry and rosé wine-like tartness.
Martinelli's 1868 Berry Blush hard cider has a 5.7% ABV and is arriving in six packs of 12-ounce cans in Northern California retailers including Trader Joe's Whole Foods, New Leaf and Nugget, Bev Mo and Total Wine & More.
Martinelli's 1868 Berry Blush hard cider has a 5.7% ABV and is arriving in six packs of 12-ounce cans in Northern California retailers including Trader Joe's Whole Foods, New Leaf and Nugget, Bev Mo and Total Wine & More.
Trend Themes
1. Wine-influenced Hard Ciders - The blending of wine-like qualities with traditional hard ciders taps into the growing consumer interest in fusion alcoholic beverages.
2. Artisanal Fruit Flavors - Emphasizing distinct fruit notes in beverages aligns with consumer desires for more sophisticated and flavorful drinking experiences.
3. Locally Sourced Ingredients - Using 100% US-grown apples emphasizes the trend of consumers gravitating towards products that offer transparency and an appeal to locally sourced origins.
Industry Implications
1. Alcoholic Beverages - The alcoholic beverage industry experiences a surge in innovation as it integrates characteristics from different drink categories to create hybrid products.
2. Specialty Retailers - Specialty retailers capitalize on the trend of exclusive and distinct beverage offerings, enhancing their appeal to niche markets.
3. Agriculture and Farming - The agriculture sector sees new opportunities in the growing demand for unique apple varieties suited for crafting artisanal and sophisticated beverages.
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