Einkorn Pancake and Waffle Mix Features an Ancient Grain
Laura McQuarrie — March 11, 2025 — Lifestyle
References: jovialfoods & newhope
Consumers who value rich flavors, nutrient density, and sustainable farming practices are investing in baking mixes like Jovial Foods' Einkorn Pancake & Waffle Mix.
Einkorn is an ancient wheat variety known for its rich, nutty flavor and higher nutrient content compared to modern wheat, and Jovial Foods sources this regeneratively grown ingredient from farmers in Tuscany, Italy. This regeneratively grown ancient grain supports soil health and biodiversity, and it offers the advantage of being easy to digest.
In the Natural Products Expo West NEXTY Awards 2025, Jovial Foods' Einkorn Pancake & Waffle Mix took home the title of Editor's Choice Award winner. This baking mix simplifies the process of making waffles or pancakes with the brand's All-Purpose Einkorn Flour, which is abundant in protein, lower in starch and carbohydrates, certified glyphosate-free, and said to taste better than modern wheat.
Einkorn is an ancient wheat variety known for its rich, nutty flavor and higher nutrient content compared to modern wheat, and Jovial Foods sources this regeneratively grown ingredient from farmers in Tuscany, Italy. This regeneratively grown ancient grain supports soil health and biodiversity, and it offers the advantage of being easy to digest.
In the Natural Products Expo West NEXTY Awards 2025, Jovial Foods' Einkorn Pancake & Waffle Mix took home the title of Editor's Choice Award winner. This baking mix simplifies the process of making waffles or pancakes with the brand's All-Purpose Einkorn Flour, which is abundant in protein, lower in starch and carbohydrates, certified glyphosate-free, and said to taste better than modern wheat.
Trend Themes
1. Regenerative Agriculture - Regenerative agriculture is transforming traditional farming practices by enhancing soil health and biodiversity, often leading to more nutrient-rich and sustainably sourced ingredients.
2. Ancient Grain Revival - Ancient grains like einkorn are gaining popularity due to their rich flavor profiles and higher nutritional value compared to conventional grains.
3. Sustainable Baking Mixes - There is a growing consumer demand for baking mixes that combine convenience with sustainability, utilizing environmentally friendly sourcing and high-quality ingredients.
4. Glyphosate-free Certification - Products certified as glyphosate-free are becoming increasingly sought after for their health benefits and emphasis on natural farming methods.
Industry Implications
1. Natural Foods - The natural foods industry is seeing growth as consumers prioritize nutrient-dense products that are responsibly sourced and promote overall well-being.
2. Organic Farming - Innovations in organic farming, such as the integration of regeneratively grown grains, are driving change towards more eco-friendly agricultural practices.
3. Health-focused Consumer Goods - With a surge in health-conscious consumers, the market for goods that support wellness and sustainability is expanding rapidly, offering diverse product opportunities.
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