Unique Trends

Moving away from the cold and disconnected aesthetics of mass-produced products, consumers are opting for more customized and one-of-a-kind experiences for allure. Illustrating the impact of bizarre campaigns, abstract designs and eclectic decor, this unique category sheds some light on the growing acceptance and interest surrounding obscure ideas and innovations.

TOP 17 WEEKMONTH2 MONTHS

#1: Sauce-Inspired Sodas

Olipop and Hidden Valley Created a Savory Four-Pack for April Fool's Day FULL ARTICLE

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Insights

Extra-Long Gamer Noodles

The One Noodle by Haraku Ramen Supports Hands-Free Eating

Gamers want convenient, great-tasting ways to refuel their energy while they're playing and while some brands have created snacks with energy-boosting formulas, The One Noodle from Haraku Ramen... MORE

Miniature Household Cleaners

The 5% Collection by Grove Co. Shares an Important Recycling Reminder

Now that it's April—a month associated with honoring the earth—Grove Co. teased The 5% Collection, a limited-edition range of miniatures. These scaled-down products packaged in virgin plastic... MORE

Canadiana QSR Donuts

Quintessential Canadian Food Inspired Tim Hortons' Canadiana Donut Menu

Tim Hortons' Canadiana Donut Menu shares a sampling of some of the most iconic foods from across Canada. While Atlantic Lobster Éclair was inspired by an East Coast classic, the Ketchup Chip... MORE

Sauce-Inspired Moisturizers

Cane's Sauce Inspired Raising Cane's x IPSY Moisturizing Sauce

IPSY, the world's largest beauty subscription, teamed up with fast-growing restaurant brand Raising Cane to launch a co-branded Moisturizing Sauce. Raising Cane's x IPSY Moisturizing Sauce, touted... MORE

Honey Sriracha Perfumes

Lee Kum Kee Honey Sriracha Sauce Inspired Honey Blaze

Inspired by the new flavor of Lee Kum Kee Honey Sriracha sauce, Lee Kum Kee came up with a limited-edition honey sriracha perfume called Honey Blaze. Announced on April Fool's Day, this fake... MORE

In-Hotel Human Dog Beds

Plufls and Staypineapple Announced a Human and Dog Bed Swap on April 1st

Staypineapple, the national boutique hotel brand known for its pet-friendly accommodations, teased a partnership with Plufls—the creator of the world's first dog bed for humans—so that guests... MORE

Matcha-Infused Sausages

Heck Food Pranked Fans on April Fool's Day with Chicken Matcha Chipolatas

Heck Food—known for its gluten-free sausages, burgers, balls, and mince—teased Chicken Matcha Chipolatas for April Fool's Day as a unique way to highlight its protein-packed British sausage... MORE

Sour Bacon-Flavored Candies

Sour Punch Bacon Bites are Sweet, Sour and Savory All at Once

Consumers are after more than just one-note flavor experiences and Sour Punch Bacon Bites launched to delight candy lovers with "the ultimate flavor bomb"—candies that are sweet and syrupy,... MORE

Savory Protein Shakes

Subway Dreamed Up the "Subwhey" Range for April Fool's Day

Protein shakes in classic vanilla and chocolate flavors are available in abundance and for fans of savory flavors, Subway teased a savory protein shake range called Subwhey. Sparking... MORE

Unique Hotel Wedding Packages

Karisma Hotels & Resorts Unveils a Beer-Inspired Wedding Experiences

Karisma Hotels & Resorts is raising a glass to modern love with its newest W.I.S.E. program additions, including a one-of-a-kind 'Brewery Wedding' experience. Couples tying the knot at... MORE

ADHD Chair

Brands are launching chairs that provide small amounts of movement and stimulation

Trend - ADHD chairs are designed to support movement and focus by providing subtle stimulation. These features help concentration and alertness, addressing the challenges faced by many with ADHD in maintaining focus, especially in environments that require prolonged periods of sitting, such as classrooms and offices.

Insight - The growing recognition of ADHD is part of a broader push towards inclusivity and the creation of spaces designed for diverse needs, with the goal of challenging conventional standards. This reflects a societal embrace of neurodiversity, with the understanding that customizing environments can significantly help communities that have been mainly underserved. As advocacy for neurodiversity grows, brands have a golden opportunity to pioneer in neuro-inclusive design, paving the way for spaces that are both more equitable and effective.

Workshop Question - How can your brand incorporate neuro-inclusive design principles to create products that cater to individual needs?

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